For Every Moment
Client: Covenant Health | Industry: Healthcare | Agency: FoxFuel Creative | Role: Associate Creative Director/ Art Director
One community of care.
Covenant Health needed a way strengthen employee connection to the organization's mission while reinforcing its commitment to the people of East Tennessee. We answered with an integrated campaign spanning broadcast, internal comms, print, out-of-home, and digital around the moments in life we all share and care deeply about.
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Get employees who might see the system as only individual practices and offices
To feel personally connected to the organization's mission and values
By finding common ground between their work and the communities they serve
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Showcase the connection and moments we all experience as members of a community in a cohesive system of storytelling
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An integrated brand ecosystem that aligns employee culture with external messaging and establishes a consistent foundation for future communications.
Creative Director/ Copywriter: Michael Hutzel
Executive Producer: Sarah Ward
Director: Brandon Ward
Production: Frame Theory
Motion Design: Matt Roberts
Photographer: Mari Amor