New Best Friend.
Client: Varonis | Industry: Cybersecurity/SaaS | Agency: redpepper | Role: Creative Director
The softer side of data security.
CISOs (Chief Information Security Officers) live a pretty stressful existence. But, what if if could be different? What if we could show them a stress-free life with the right security partner? We can, and did — by ditching the FUD and opting for a brighter, fluffier outlook. Check out the case study video here.
-
Get CISOs who are sacrificing their quality of life to protect their data
To see Varonis as a way to bring balance and harmony to their lives
By showing that using Varonis is what it feels like to work smarter, not harder.
-
Align Varonis with feelings of positivity, confidence, and relief.
-
186% Increase in sales meetings during the campaign.
200% Increase in product demo requests
456% Increase in web traffic from the Boston DMA
10 Dogs adopted
All the warm fuzzies.
Boston OOH Campaign
During a large cybersecurity conference in Boston, we targeted the travel route of conference goers by spreading the good news from the literal rooftops of the city. For the three months after that conference, commuting CISOs on their way to and from the office couldn’t miss the message that a better way was out there.
South Station Takeover
As the busiest transit hub in New England, Boston’s South Station was the prime location for a media takeover. Multiple floors of print and motion executions made sure that Varonis’ target audience knew their company (and their teams) could have brighter, happier futures.
Varonis Park Activation
During the conference in Boston, we turned a former Men’s Warehouse store into a pop-up dog park oasis. A place where conference goers could escape the canned air of hotel ball rooms, come meet the softer side of data security, and even adopt a new best friend through a partnership with a local animal shelter.
Copywriter: Leslie Donnenwirth
Art Director: Ryon Nishimori
Designers: Spencer Watson, Kelsey Brasher
Experiential Lead: Sara Musgrove
Producer: Matt Weber
Director: Sean Dave
Production: Gear Seven
Photographer (Campaign Assets): Ryan Green
Photographer (Campaign Capture): Eli Stevenson-Greiss