Ready When You Are
Client: Duke Health | Industry: Healthcare | Agency: redpepper | Role: Creative Director
There are a million reasons that people create in their minds to not go to the doctor. Our job was to side step those feelings by making care from Duke Health feel above all else, more human and approachable. And who better to deliver that message than the audience themselves?
No one knows you, like you.
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Get people in the Raleigh/ Durham area of N.C. who think Duke is only for life-changing diagnosis or academic research
To see that they don’t have to choose between the best care and the most convenient care
By showing them that Duke Health has reduced barriers and is more accessible than ever.
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Make the everyday specialty services of orthopaedics, heart, and cancer care more approachable and human.
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Almost every key benchmark metric was exceeded and is only getting stronger with time. From Oct. 25’ to Mar. 26’ the campaign gained:
235 M Impressions
117,000 Site Visits
YOY increase in new patients
More human. More approachable.
Radio/ Streaming Audio
OOH
Display
Social
American Heart Association Partnership
Duke Health has a long-standing relationship with the AHA. We had the chance to enhance the annual heart walk celebration with an extension of the Ready When You Are campaign by showcasing the See and Be Seen exhibit. A chance for reflection and physical reminder of why they gather and walk to bring awareness to heart health.
Copywriters: Alec Lawson, Tara Thompson
Art Director: Alex Palomo
Designer: Spencer Watson
Producer: Matt Weber
Director: Matthew Underwood
Production: Gear Seven
Photographers: Richard Wingard, Brian Bruzewski