Every second. Everywhere.
Client: Varonis | Industry: Cybersecurity/SaaS | Agency: redpepper | Role: Creative Director/ Art Director
When every moment is critical.
Varonis had a perception problem. They’re well known, but nobody realizes just how good they are, especially when it comes to data protection at the bleeding edge of Cloud and AI. The goal wasn't just to sell another data security tool; it was to prove that Varonis is the ultimate safety net — the invisible force that lets companies experiment and grow without the fear of vulnerability.
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Get CISOs, security teams, and cloud architects who are sweating bullets over the risks of rapid AI adoption and expanding cloud environments
To Stop seeing data security as a corporate roadblock, and start seeing Varonis as the key that unlocks potential
By Showing them that Varonis sees and protects everything, always keeping you ahead of threats
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Lean into liberation without ignoring the real world consequences of unprotected data. Shift the narrative from "we protect data" to "we’ve got your back, go explore where you need to".
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Strong media performance nationally and internationally drove:
49M Campaign Impressions219K Landing Page Visits
413 Site Actions Taken
211% Over benchmark goal for WSJ native article placements
It’s scary out there, but it’s going to be ok.
Creating a sense of relief only comes if there’s tension preceding it. These spots leaned into the realities of what happens when data is left out in the open. Never thought I’d know what it looks like to purchase private company data on the dark web, but thanks to the cyber forensics team at Varonis, our on set/ on screen props really looked the part.
Digital Campaign
This campaign found a genuine sweet spot in driving both awareness and engagement, particularly through strong buys with the Wall Street Journal, but also through placements like ride share platforms, elevator screens, and CTV.
Copywriter: Leslie Donnenwirth
Designers: Spencer Watson
Producer: Matt Weber
Director: Brett Wagner
Production: Whiskey Bear