Make it Grande

Client: Fiesta Grande Foods | Industry: CPG | Agency: FoxFuel Creative | Role: ACD/ Designer/ Copywriter

Golden guitar picks of flavor.

Fiesta Grande began as a simple Mexican restaurant in Hart, Michigan as “La Fiesta”. While chips are typically a humble delivery device for salsa and guac, these chips soon stole the spotlight and built a cult-like following. After their initial launch and success, it was time to spruce up their brand and packaging with an evolved look and feel along with a name change to Fiesta Grande.

  • Update a favorite local brand to reflect the company’s national distribution ambitions while not alienating the current cult-like fans.

  • These chips are the centerpiece for any great party. So if you’re going to party, keep it fresh, keep it fun, and make it grande.

  • A fresh new brand and packaging that lives up to the hype of these amazing chips, which are now available in eighteen states.

Creative Director: Michael Hutzel
Motion Graphics: Matt Roberts
Food Photographer: Kyle Dreier

The Team

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