Protector 22814
Client: Varonis | Industry: Cybersecurity | Agency: redpepper | Role: Creative Director
A brand refresh with character.
Varonis has been around since 2005. In the cybersecurity world, that’s an eternity. They needed a brand refresh that would dispel legacy perceptions, position them as a SaaS powerhouse, and make automated data protection feel powerful, energetic and real.
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Get Security leaders (CISOs, CSOs), IT teams, and compliance and risk professionals
To see Varonis as a powerful, heroic partner in automated data security.
By creating a visual splash in the market centered around a new, memorable character that breaks away from legacy brand perceptions.
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A brand system refresh to represent the evolution of a product and company that will always have your back.
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Extremely well received by their core audience, the rebrand created an explosion of market hype externally and a renewed sense of direction for the company internally.
Brand Refresh Artifacts
Creating Protector 22184
In a true collaboration with the Varonis creative team and the talented folks at CG Studio, Knitted City, we designed, argued over, and refined the brand avatar into a fast, agile, and powerful representation of the Varonis brand. Who knew working adults could have so many conversations about a robot codpiece?
Character Moodboard
Lighting Moodboard
Character Sketches
Stable Diffusion Iterations
Clay Renders
Final Render Samples
Varonis Brand & Creative Director: Courtney Bernard
CG Creative Director: Cody Garrow
CG Design & Modeling: Abdul Patterson
Designers: Spencer Watson + Varonis Creative Team
Motion Design: Spencer Watson