Hot Alabama Nights
Client: Windcreek Hospitality | Industry: Gaming | Agency: Good Giant | Role: Art Director
Let’s turn up the heat.
If you live in Atlanta and love a good night of entertainment, dining, and gaming, lower Alabama probably isn’t high on your destination list. We set out to change that by capturing the feeling of a night that you won’t soon forget. Check out the case study video here.
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Get Atlanta residents who lack convenient gaming destinations
To consider Windcreek Montgomery or Wetumpka as a serious option
By showing that you don’t have to go far for a memorable getaway.
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Bring poetic, sexy, spoken word energy and feelings that come with a night you won’t soon forget.
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What began as a branding campaign was strong enough to become a platform for a more tangible, engaging, and trackable interactive game with real rewards.
Find Your Winning Moment
OOH
MARTA Takeover
Atlanta’s MARTA commuters were able to engage further by collecting posters via a mobile game and winning real rewards like casino free play, discounts on meals, or even free hotel stays for their future hot Alabama nights.
Creative Director: RT Herwig
Copywriter: Hutton Graham
Designers: Tina Phanthapannha, Rachel Wright
Illustrator: Jordan Kabalka
Producer: Caleb Moore
Director/ Photographer: Steve Belkowitz
Post Production: Artifact