Sandtable AI
Client: Sandtable | Industry: AI | Agency: Freelance | Role: All of ‘em
The current military planning tools haven’t kept pace with the needs of modern conflicts and strategists are weighed down by legacy systems and processes. Sandtable brings all of the right data to one spot and allows AI to rapidly generate simulations where leaders can plan, collaborate, and rehearse. As a startup, they needed a brand that felt both familiar and aspirational all while serving the greater mission of protecting our service members.
Victory loves preparation.
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Get current senior military leaders who may be skeptical of AI tools, but have a deep sense of duty and responsibility make the right call
To see Sandtable as a tool that empowers service member teams to innovate and move toward a better shared understanding and better mission outcomes
By building a brand identity that communicates collaboration and trust embedded in an environment of accessible and adaptable innovation.
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Create a brand identity that feels both familiar and aspirational for the audience
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Sandtable got off the ground with a brand identity that represented their small but mighty startup team. A few short months later, they were rewarded a $38M Army Research contract.
